Morning Consult sports business writer Mark Burns got a look at when some of the Super Bowl commercials will air on Sunday evening. Sports Business Journal is making this a little easier for us. With that in mind, we’re going to provide updates with every commercial during the Super Bowl and when it airs. The biggest value is likely in the first quarter, while the fourth quarter could offer a bit more value. Fox sold out most of its ad space ahead of Week 1 of the 2022 regular season, which means price is not impacted by whether or not we get a good matchup.

We can’t nail down exactly which commercials cost the most, but we can guess on the costs. The most expensive 30 seconds in Sunday’s game between the Chiefs and Eagles will run north of $7 million. ET and will once again feature seven-figure ad buys.